Micropedia di Marco Ilardi
Micropedia è una software house nata nel 2015 che si occupa di sviluppo software prevalentemente web e mobile. Si occupa anche di consulenza seo e brand reputation con la generazione di knowledge panel.
Marco Ilardi
Marco Ilardi è un imprenditore digitale, uno sviluppatore di app mobile, un autore, un podcaster e un consulente seo specializzato in SERP del marchio e knowledge panel di Google.
The importance of slugs for SEO
A URL slug is the readable part of an address. Learn how to write good slugs, why they matter for SEO and how to change them safely in WordPress.
Brand reputation checker: how to use the free tool
The brand reputation checker looks for schemas and Knowledge Panel signals linked to your brand and suggests what to improve. Here is how to use it.
Google Knowledge Panel: what it is and how to earn one
A Knowledge Panel is the information box Google shows for a known entity. Learn where its data comes from and how to improve your chances of getting one.
The most important schema.org types and how they connect
A practical guide to the schema.org types worth creating first, what each one describes and how to link them into one connected set of entities.
Schema markup validator: how to test your JSON-LD
Learn which tools validate schema markup, what the difference between valid and eligible code is, and how to fix the most common JSON-LD errors.
Why your brand has no Google Knowledge Panel (and what to do)
If Google shows no Knowledge Panel for your brand, one of a few common causes is usually behind it. Here is how to find the cause and fix it.
What is a Google entity home?
An entity home is the page that acts as the main reference for a person, company or brand. Learn how to choose it and what to put on it.
How to generate schema markup with the free tool
A short guide to the free schema generator: pick an entity type, complete the form, add your related links and copy the JSON-LD to your site.