Author schema markup: connect a Person to their books
Authors and publishers can help search engines connect a writer to their books. Learn how to combine Person and Book markup with a working example.
Brand SERP: how to control what Google shows for your name
The brand SERP is the results page people see when they search your name. Learn what it contains, what you can influence and how to improve it over time.
Organization vs LocalBusiness schema: which one to use
Organization and LocalBusiness look similar but serve different needs. Learn when to use each type, which properties differ and how to avoid duplicates.
Does schema markup help SEO? What it can and cannot do
Schema markup is not a direct ranking factor, but it can make pages eligible for rich results and clarify entities. Here is what to expect.
Structured data errors in Search Console: how to fix them
Search Console reports errors and warnings about your structured data. Learn what they mean, their usual causes and how to fix and verify them.
Linked schema markup: connect your entities with @id
Using @id, separate schema blocks can refer to each other instead of repeating data. Learn how to link a Person, an Organization and a WebSite.
The sameAs property explained: link your entity profiles
The sameAs property tells search engines which other pages on the web describe the same entity. Learn what to list, what to avoid and how to use it.
JSON-LD vs Microdata vs RDFa: which format to use
Structured data can be written in three formats. Compare JSON-LD, Microdata and RDFa, and learn why JSON-LD is the one most websites should choose.
What is schema markup and why it matters
Schema markup is code that describes your pages to search engines in a standard vocabulary. Learn what it does, what it does not do and how to start.
La spunta blu
La spunta blu è il libro di Marco Ilardi che spiega come costruire nella maniera giusta la tua entità digitale