JSON-LD vs Microdata vs RDFa: which format to use
Structured data can be written in three formats. Compare JSON-LD, Microdata and RDFa, and learn why JSON-LD is the one most websites should choose.
What is schema markup and why it matters
Schema markup is code that describes your pages to search engines in a standard vocabulary. Learn what it does, what it does not do and how to start.