A Google Knowledge Panel is a box that appears on the right side of the search results page for certain search queries, providing information about a specific entity, such as a person, organization, or brand. It usually includes a summary of the entity’s key details, images, links to social media profiles, and other relevant information.
Earning a Google Knowledge Panel requires having a significant online presence and being recognized as an authoritative source of information about the entity. Google typically generates Knowledge Panels automatically using its algorithms based on the availability and accuracy of information on the internet.
To increase your chances of earning a Knowledge Panel, you can follow these best practices:
- Optimize your website and online profiles: Ensure that your entity’s website and online profiles, such as social media profiles and Google My Business, have accurate and up-to-date information, including the entity’s name, logo, bio, and other relevant details.
- Publish high-quality content: Consistently publishing high-quality content related to the entity on your website or other reputable websites can help establish your entity’s authority and relevance in its field.
- Obtain mentions and backlinks from authoritative sources: Getting mentions and backlinks from reputable websites and sources can further establish your entity’s authority and credibility.
- Have a strong social media presence: Active and well-managed social media profiles, with regular updates and engagement, can contribute to building your entity’s online presence and authority.
How Much Does a Google Knowledge Panel Cost?
Browsing the web I found sites of marketing consultants who promise to get the knowledge panel in a month for 250 dollars. Be wary of these offers.
As for the timeline, it is not possible to guarantee earning a Knowledge Panel within a month. Google’s algorithms determine when and how Knowledge Panels are generated, and it may take time for your entity to meet the criteria for eligibility.
It’s important to focus on building a strong online presence and providing accurate information rather than trying to rush the process.
One of the things that help Google better understand all our digital entities and their relationships is the schema.org structured data on our pages that’s why I wrote this tool.
In I also speak in my book La Spunta Blu due out at the end of April.